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There are many ways to evaluate how well a firm is doing. Many of these are concerned (out of necessity) with the bottom line, focusing on stock prices and financial returns. But developments in other areas, such as the Balanced Scorecard, make it clear that there are multiple ways in which success can be gauged. Furthermore, any measure of success or performance must suffer from some degree of criterion deficiency, so that there are other indicators of performance that could be just as useful. |
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